Social Values

Call-In Homecare Care Services awarded mark of distinction for investing in local communities.

In Summary

  • Call-In Homecare has received external recognition for investing in local communities
  • The achievement of Social Value Quality Mark Level 1 (Bronze) recognises the organisation’s commitment to skills development, job creation and the wellbeing of local people.
  • It shows we are aligned with the local authority’s values and vision to create fair, inclusive communities in which everyone has a chance to succeed.
  • The work we are doing to train care workers will help raise standards in the sector and address the skills gap.


In the last year, Call-In Homecare has made great progress to add value for local communities. Highlights include:

  • Promoting skilled opportunities in our local communities by ensuring 90% of our staff are local.
  • Ensuring diversity by maintaining our workforce comprise of a minimum 10% from underrepresented groups.
  • Focussing on gender, age and ethnicity transparency and equality throughout our recruitment process, highlighted by our commitment as a Disability Confident Employer.
  • Thousands of hours of training delivered to staff, to ensure continuous development of our people and the highest standards of care.
  • Charity Partnerships with Circle Scotland and the Care Workers Charity.
  • Promoting a supportive working environment with Mental Health First Aiders at a ratio of 1:200 colleagues.
  • Offering Mental Health at Work sign-up, which provides colleagues with free and unlimited access to counselling from external professionals and sources of support.
  • Accreditation as a real Living Wage employer, with a minimum hourly wage significantly higher than the government minimum, supporting the local economy.

Below are Call-In Homecare’s general pledges:

“We aim to create the highest quality of life for all – this extends beyond the people we care for to the local communities we operate in. We’re delighted this commitment has been acknowledged through the Social Value Quality Mark. Through our pledges, we will support local communities to be successful, inclusive and to provide opportunities for all.” – Annette Wilson, Director (Scotland)

Looking Ahead

Call-In Homecare has made a series of pledges for 2022-23 that will help us build on our ambition. These form part of our new Social Value strategy.

Some Examples:

  • We will prioritise the local supply chain through our expenditure, to benefit local businesses.
  • Over the winter, we will be increasing our provision of internships, providing young people with valuable work experience.
  • We will deliver ‘local skilled volunteering’ to mentor and coach individuals, communities, and businesses in need.
  • We will reduce the use of single-use materials entering landfill.

About the Social Value Quality Mark

  • The Social Value Quality Mark recognises distinction in values-led business that benefits customers, communities and the planet. It is one of the most rigorously tested standards of its kind in the UK.
  • Call-In Homecare will now seek to move onwards and upwards to Level 2 accreditation.
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